MarketplaceSample

Florida Marketplace enrolment eases to 4.54 million for 2026 after a decade of growth

Written by Insure With Mercy Team|Reviewed by Mercy Makarevich

Updated on 5 min read

Person comparing health plans on a laptop

Plan selections dipped for the first time since 2018, ending a run that had taken Florida from under a million sign-ups to more than 4.7 million. The state still enrols more people through the Marketplace than anywhere else in the country.

Key takeaways

  • Florida recorded 4,538,772 plan selections for 2026, down about 4% from 4,735,415 for 2025.
  • It is the first year-over-year decline since 2018, after enrolment more than doubled between 2020 and 2025.
  • A plan selection is not the same as coverage that takes effect: some people never pay a first premium.
  • Florida remains the largest Marketplace state, so national policy changes land here harder than anywhere else.

Florida closed the 2026 Open Enrollment Period with 4,538,772 Marketplace plan selections, according to the enrolment figures CMS publishes in its Open Enrollment Period public use files. That is down from 4,735,415 for the 2025 plan year, and it ends a streak of year-over-year increases that ran unbroken from 2019.

2026 plan selections
4,538,772

Florida, at the close of Open Enrollment

Change from 2025
−196,643

about a 4% decline

Growth since 2014
+361%

from 983,775 selections

A decade in one line

The longer series puts the dip in proportion. Florida's Marketplace has grown more than fourfold since the first Open Enrollment in 2014, with the sharpest climb between 2021 and 2025.

Florida

Floridians who picked a Marketplace plan, 2014-2026

Plan selections at the end of each Open Enrollment Period. Florida enrols more people through the Marketplace than any other state.

4,538,772in 2026+361% since 2014

Plan selections

Plan year

View the data as a table
Floridians who picked a Marketplace plan, 2014-2026
Plan yearPlan selections
2014983,775
20151,596,296
20161,742,819
20171,760,025
20181,715,227
20191,783,304
20201,913,975
20212,120,350
20222,723,094
20233,225,435
20244,211,902
20254,735,415
20264,538,772
A plan selection is not the same as an effectuated enrolment: some people never pay a first premium. The count is taken at the close of Open Enrollment each year.Source: KFF State Health Facts, from CMS Marketplace OEP public use files

What the number does and does not mean

A plan selection is counted when someone picks a plan during Open Enrollment. It is not the same as an effectuated enrolment, which requires a first premium payment. The gap between the two is why enrolment reported in the spring is always lower than the figure reported in January.

Why Florida moves the national picture

Florida enrols more people through the Marketplace than any other state. When a rule changes at the federal level, a larger share of the people affected live here than anywhere else, which is why state-level detail is worth watching rather than only the national total.

If you are reviewing your own coverage, the practical questions have not changed: confirm the enrolment window that applies to you, re-check that your doctors and prescriptions are still covered, and compare the full annual cost rather than the monthly premium alone.

#Marketplace#Florida#Enrollment#ACA

Sources

Checked . Figures are published by the organisations below; confirm the current year before relying on any of them.

  1. 1Marketplace Enrollment, 2014-2026KFF State Health Facts, from CMS Marketplace OEP public use files
  2. 22026 Marketplace Open Enrollment Period Public Use FilesCenters for Medicare & Medicaid Services

Reported by

Insure With Mercy Team

Licensed Florida insurance agencyPublished

Share

Why Trust Our Insurance Guidance?

  • Coverage Guidance – Compare options for you and your loved ones.
  • Preventive Care – Review eligible preventive services a plan covers without cost sharing.
  • Personalized Options – Compare coverage for different stages of life.
  • Responsive Support – Get help during our posted business hours.
  • Licensed Guidance – Review options for your needs and budget.

Contact Our Insurance Team

Get A Free Quote Today

By submitting, you agree that Insure With Mercy may contact you about your request. Review our Privacy Policy.